Crystal Group
Crystal Group
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Automated Voice Response

Red Fig

Crystal Group Inc. has contributed to the world’s first Automated Speech Recognition (ASR) mass media voting system to be used in the broadcasting industry. Red Fig (London, England), a pioneer in providing multi-platform interactive applications to leading broadcasters throughout the UK, is unveiling this system for their client, Granada, the largest independent media company in the UK commercial television sector.

Crystal servers are hosting the LOGLOS™ Gateway voice processing system developed by Red Fig. A Red Fig LOGLOS™ Gateway system has been used by Granada to enable viewers to decide the top ten hits that were played by Sir Elton John, live in concert in New York City and also broadcast as ‘Elton John’s Greatest Hits Live!’, on March 16th 2002. The hardware and software is capable of processing voice inputs from callers that respond to each on-air advertisement for the concert.

Red Fig selected Crystal servers for their state-of-the-art LOGLOS™ Gateway for several reasons, including reliability, performance, compact space requirements for co-location, quick-swap capability, network and design consulting, and responsive technical support.

The Crystal hardware, including their Model CS1000 and Model CS300 computers, is fully remotely manageable using Crystal-supplied hardware and software, thus allowing the co-location point to be totally unmanned. This both reduces the cost of ownership, and is a critical part of the distributed design of the LOGLOSTM Gateway solution.

Crystal Group Inc. also provides Red Fig with individualized network design and consulting services, logistics support, installation assistance, and management services. Crystal’s combined offerings eased the design, implementation, installation, and operation of Red Fig’s LOGLOS™ Gateway system. Crystal’s engineering staff worked across disciplines and manufacturers’ boundaries in doing such things as properly configuring Cisco routers and switches, and setting up security and management policies in LOGLOS™ Gateway equipment. John McCullough, Red Fig's Product Deployment Manager, says "We chose Crystal Group Inc. equipment because they were able to satisfy our detailed requirement for telecom grade equipment."

About Red Fig
Red Fig is the UK’s leading provider of 'Participation TV' solutions. Their unique Cross Media System (XMS) technology enables the creation of innovative, interactive applications that enhance TV content, stimulate viewer participation and create new revenue streams for broadcasters and advertisers.

Viewers can use conventional or mobile telephony, wireless, web or iDTV devices to interact with both live and pre-recorded shows on all platforms (i.e analogue, digital terrestrial, cable and satellite), and their responses can be shown as live on-screen graphics, updating in real time.

Founded in 1996, Red Fig's clients include: Granada, BBC, Channel 4, five, Flextech Television and Universal Studios Networks UK.

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